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I promised myself many things in life which, thanks to God, I have been able to fulfill. I wanted to be independent before 35, have time for my daughters and family, and build a loving relationship with laughter and no tragedy. I am absolutely certain that everything lies in the mind and in faith. Visualizing what you want, while knowing that God is on your side, is the formula for everything.
In our agency I am “one of the bosses”, but I do a bit of everything, even though the business card says “Content Director”. I have no problem if I have to sweep the office, be a messenger, edit communications or review the numbers and taxes monthly. I am demanding and bad-tempered, but in my favor I must say that by phone or by chat, I seem angry without being.
I worked for many years in the media: I was the creator and editor of Shock Magazine, a journalist for Caracol, an editor for Carrusel, and a journalist for media outlets such as Pilísimo, Debates Caracol, or La hora de la verdad (television programs that millennials have never seen or will ever see). Later, I founded this agency alongside Aida with the clear idea of telling emotional stories. We are obsessed with customer service and that customers are always HAPPY!!! That's why we provide real support 24/7 so as not to "send you the mess". Our clients’ interests are our own. Our other allies are our fellow journalists with whom we pride ourselves of having a wonderful, respectful and professional relationship. They know that our content is serious and we respect and appreciate their work. I hope we continue to grow, but – plagiarizing the government – with prosperity for the whole team. That's why we write slowly and with good handwriting.
I have madly loved women I never saw. I have killed men in many different ways. And I have revealed secrets that have changed the fate of many families. But I am not unfaithful, nor a murderer, nor a gossip-spreader. I am a writer. Hundreds of characters that I have created for soap operas, TV series, movie scripts and story books accompany me every day. La Dama de Troya, Un Sueño Llamado Salsa, Séptima Puerta, Amo de Casa and the series on Jaime Garzón for RCN, are some of the works in which I have participated.
Today my task goes beyond fiction. My experience as a corporate communications advisor, as a producer of business-related videos, and as a creative in advertising agencies, allowed me to mix my two passions in something that nowadays is called corporate storytelling and strategic narrative, something we have been working on at our agency for more than a decade.
What story is your company telling and which one should you tell to better connect with your audiences? How can you develop the narrative capital of your organization to achieve greater influence with your stakeholders? How can you take advantage of the enormous potential of corporate stories in order to resonate more strongly in the press and in social media?
That is my new novel. And the protagonists are you, our clients.
Let the show begin...
Since I started my work life back in 1992, I have always been bitten by the business bug. Perhaps because an entrepreneurial spirit was breathed in my house. My dad invented all kinds of wonderful businesses (many of which he never got to become real). So as soon as I had the opportunity to start a company, I didn't think much about it. A decision I made 13 years ago and which I have not regretted for a second of my life.
Before this wonderful adventure with my friend Adriana Vega, I worked in several companies that no longer exist today, such as Producciones JES and Producciones Punch. After a fleeting stint in advertising, I jumped into the world of music, but not as an artist, but rather by launching figures like Juanes, Amaury Gutiérrez in Colombia and the relaunch of Alejando Lerner in our country.
Here I am, still learning to be an entrepreneur. I'm not easy to deal with; those who put up with me know that... but with God's guidance I strive every day to be better. I have the best husband in the world (not just me saying it) and two children so different that they teach me a lot.
Business Administrator with an MBA from IEDE Business School – European University of Madrid. He has worked in the marketing and sales areas of mass consumption companies in the food sector such as Alpina. He has been a brand manager for telecommunications companies such as Tigo and Avantel, where he developed marketing and commercial strategies for the prepaid mobile telephony segment.
He currently works as a sales and marketing manager at Vega & Jaramillo Comunicaciones.
From a very young age I was a rebel and I did not stop painting the walls –and not only those of my house–. The idea of creating different images has always been on my mind. Over time, my desire became a vocation and now, as a graphic communicator, I dedicate myself to shaping the thoughts of those who want to stand out. I am hungry for knowledge and I do not stop studying and learning from this art called Design.
A geek devoted to technology and innovation. I am a lover of art, movies, video games, cards and role-playing games. For me, the balance between what we say and what we see is magic, and as a lover of the fantastic, I strive every day to fill this world with brushstrokes and colors that take the gray out of our lives.
I have been a journalist almost all my life. I set foot in my first newsroom at El Espectador, where I arrived as an intern, when I was 18 years old. I spent eight years in that beloved newspaper from which I left on a Friday afternoon to start working at El Tiempo the following Monday morning, where I had the opportunity to strengthen my career as a lifestyle and fashion journalist, as well as an international correspondent, sections, magazines and portals editor for this important publishing house.
It was with my teachers and colleagues from El Espectador and El Tiempo that I discovered that writing well-reported, current and easy-to-read content is what I do best and what I am most passionate about. I was lucky to tune in to the new times and the new challenges of the trade, which led me to the world of digital journalism. I arrived there armed with my best tools learned from traditional journalism and convinced that they would give me the chance to perform successfully in the online world. It was Pulzo.com –Colombia’s most important digital native medium– the place that allowed me to see that I was not wrong.
From digital journalism I jumped to regional content editing, and from there to directing the Digital Area of Vega & Jaramillo Comunicaciones, where we not only generate quality content and pieces, but also plan and execute strategies for those who seek to be successful and have an impact on the digital world.
I am proof that journalists can reinvent themselves in the digital world, contributing to this new way of communicating, the rigor learned from traditional media.
I don't know what I liked more when my parents came home from the market, a large market for a family of seven children, in which I am the last one: the colored paper chocolates that my father brought me just for me, or the package of magazines like Vanidades, Buenhogar, Cosmopolitan, Selecciones, El Mueble with which my mother arrived.
These were added to the newspapers we received daily: El Espectador, El Tiempo, El Vespertino, plus the magazines América Económica, Semana, MD (medical, since my father worked in the pharmaceutical industry)... And to this we must add the news that was heard in the morning on the radio and the news that we watched at night.
If my taste for the media and information doesn't come from here, it could be found elsewhere: listening to my mother tell stories about her and her family in her native Cartagena, with that flavor that the Caribbean juglares have.
So my thing is to hear and tell stories in different formats. Whether in 240 characters or 5,000 words, in 40 seconds or 4 minutes, I have been fortunate to do it in El Tiempo, El Espectador, Portafolio; and on television in Caracol Noticias and RCN Noticias, as a reporter and editor, on a wide variety of topics: from economy and business to culture, health, tourism, trends and daily life, always with the intention of giving people tools so that they can live better, get to know other realities or travel to other worlds.
It was difficult for me to find the ideal path for me, and I still believe that I still have a long way to go to get to where I dreamed of as a child. That place where I thought I was more imposing than Xena, the warrior princess. Or, for wacky people like me, a Mikassa Ackerman.
When I decided to study advertising just because, I became a publicist at the Universidad Central, and I tried many dishes from this career. I ate them, I savored them and I kept each note saved in my memory. The most interesting flavor was always that of graphic arts. The mere thought that I could create and implement everything I learned in my career, made my profile creative and motivated my thirst for learning, taking each tool and making her mine
Now that I do it, I realize that the world is shaped by ideas with multiple layers, with some fonts in bold and sometimes italics, also polka dots or line patterns. It is a matter of time before we sit down to work and find together what you are looking for.
Hi! I heard you were asking for me. I'm glad you came, I'm very interested in working with you! If you give me two minutes, I'll tell you about myself before we start.
I studied my undergraduate degree in music at Leeds Conservatoire, and I did an MA in Critical & Cultural Theory at the University of Leeds. My work revolves around creative writing, the conceptualization of cultural projects, editing, research, and translation. I have worked, above all, writing scripts for podcasts and short films, curatorial texts, articles, essays, and communication texts.
I am a creative writer for Vega & Jaramillo; co-director and director of communications & narrative at La Tarima Invisible; I am part of the curatorial team of Proyecto Binario (a cultural center); and I am director of curatorship and research at Circuito Liquen’s Centro de Imaginación Política – Sur (Political Imagination Center – Sur) de Circuito Liquen.
My main interest is to mix perspectives from philosophy, literature and other artistic manifestations –such as music and the performing arts– to contribute to the construction of inclusive, creative and diverse narratives.
So, what do you say? Shall we start?
I have always believed that life imitates art. If that were the case, I think the only way I could describe my life is as an impressionist painting: intense, defined, with color-laden brushstrokes and little logic. But when all these elements come together, they are able to make a bit of sense. I am always seeking to imitate art, always in search of colors, stories, brushstrokes of reality that can be presented in such a way that everything seems to make sense and that, despite portraying daily life, they do so in a different, irregular, slightly illogical way, but with its own meaning.
I am passionate about the world. I am passionate about stories. The universe is a blank canvas that I want to paint through words, to give events a bit of meaning, to understand the future. Writing was a hobby that I found when I was little, and it became my vocation. I believe that you can better understand a bit of our universe, of our reality through words –as is the case with any good work of art. That was my drive when I studied my career at the Universidad del Rosario, while I thought that among those words would be the hidden recipe to change the world, and it continued to be my impulse when I worked in the international section at El Tiempo.
love telling stories. I love painting the world with colors and finding meaning in the midst of chaos. I am infinitely passionate about my career, and I believe that the world is very small and my curiosity is very big. And now, some years after starting this journey in the world of journalism, I still believe that, with a little bit of madness, with a lot of creativity –and yes, with words–, you can continue to paint the world with colors. You can find a way to connect –and why not?--, you can change the world.
Desde pequeña he sido organizada y numérica, la encargada de planificar los eventos y ocasiones especiales de la familia, cuidando cada uno de los detalles para que todo saliera bien. Desde ese momento supe que quería estudiar algo relacionado con el área administrativa y el cuidado de las personas.
Decidí estudiar Seguridad y Salud en el Trabajo, una carrera que me permitió acercarme a las personas, especialmente a los que día a día dan lo mejor de sí para lograr que una empresa salga adelante, contribuyendo con que su seguridad y su salud nunca se ean afectadas por actividades que desempeñan en el trabajo.
A lo largo de mi vida laboral he trabajado en el área administrativa y de recursos humanos de varias empresas y en cada una de ellas, logré estar en diferentes áreas, además de crecer tanto personal como profesionalmente.
Vega y Jaramillo no ha sido la excepción. Desde que trabajo en la agencia, he apoyado las labores administrativas de diferentes clientes, elaborando informes, cronogramas de actividades, planes de trabajo y seguimientos. Además de tener nuevos retos y coordinar los procesos contables, afiliaciones, desvinculaciones de los empleados, custodia de documentos y la implementación del sistema de Seguridad y Salud en el trabajo de la empresa.
Professional in Social Communication and Journalism from the Pontificia Universidad Javeriana at Bogotá.
Specialist in Strategic Communication from the Universidad Sergio Arboleda.
11 years of professional experience
Experience in the production, assembly and management of advertising for high-impact events. For 4 years, he was part of the Production and Programming Department of RCN Radio, where he was in the execution of more than 400 events, in which he was responsible for the assembly, logistics and advertising management.
For more than 4 years, he was part of the news team at La FM, where he was responsible for the production, editing and assembly of news, interviews and special reports, according to the needs of this information space.
Marketing coordinator of the Outlet Factory Shopping Center. Advised the management of the advertising image and corporate identity, budget management of advertising guidelines and events, as well as communication with internal and external clients.
He currently works for communications agencies doing press or free press management to position different issues before public opinion.
Communication is an opportunity to reinvent yourself, something that I have been able to experience for 25 years. During this time I have directed the communications of a large Bank, I have made videos of strategic importance for insurance companies, pharmaceutical labs, construction companies and the Chamber of Commerce of Bogotá. I have produced dramatized series and documentaries for national and international television, I have contributed to the dissemination of social programs sponsored by entities such as USAID, the IDB and the United Nations. I have also produced launch events for programs related to peace and reconciliation. Communication is versatility and I love practicing it.
I started mine when they named me Francy Nathalia, I kept writing it until I got to the chapter where I decided to set the course for the story of my life. I called it social communication and journalism. Since then, in addition to continuing to write my story, I wanted to be able to tell those of others and of otherness. In the midst of formats, with letters that fill blank pages, with images made into 1080×1920 videos, with photographs that keep the memory of many beings, of places and things with messages that some want others to hear, and that the mere act of imagining them makes me full of passion to continue creating.
Now share your story with me, and I'll tell you how we can tell it at Vega & Jaramillo Comunicaciones.
Que hablo hasta por los codos, dicen los que me conocen. Y también que abro los ojos y que río sin parar. Siempre quise ser periodista deportiva, tal vez por esa pasión que mi papá (el amor de mis amores) me inculcó desde siempre por el Atlético Nacional y por Mi Selección. Pero aunque esos sentimientos siguen intactos la vida me llevó por otros rumbos.
Primero fue la televisión en Punch (para los que no saben era como Rcn y Caracol), una empresa maravillosa de la que guardo los mejores recuerdos y los mayores aprendizajes de mi carrera.
Luego fue la música, que me dio la oportunidad, entre otras, de convencer a los medios que si era posible que los grandes artistas internacionales llegaran al país. De esa época de grandes conciertos nacieron grandes amistades con mis colegas que cubrían la fuente, amistades que siguen creciendo a través de los años.
Pero si hay algo que nunca ha cambiado es ese gran amor que tengo por mi Colombia . Ese que me hace opinar de todo e indignarme por las cosas que me parecen injustas, algo que llevo en el corazón desde la absurda muerte de Andrés Escobar por allá en el 94.
Y es esa misma pasión por el periodismo la que hace que mantenerme informada sea mi ejercicio matutino. Esa misma pasión que hace que ame las historias de mis clientes y que mas de una noche me desvele pensando en cómo hacer que el mundo las conozca.
Y aquí sigo, hablando hasta por los codos, abriendo los ojos, muriéndome de amor cada vez que mi hija me sonríe y más que lista para contar esa nueva historia que se que Dios tiene reservada para mí.
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