Concurso tabla redonda de Alpina

Requirement
To promote and support the call for chefs and cooks from the country to participate in the Alpina Round Table contest, which was held nationally for 10 years.
Proposal
During its 5 editions, we implemented various strategies to attract media attention. One of them was to launch a culinary reality show (when they didn't exist on TV channels), where 3 renowned actors cooked and presented their recipes, and journalists served as judges.
Results
Year-on-year growth in press results, an increase in chef and cook registrations, and national recognition of the contest.
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