Corruptón: el enemigo #1 de Colombia – Procuraduria

Launching the "We All Have to See" campaign by the Office of the Attorney General of the Nation to combat corrupt behaviors among public officials

Turning corruption into a tangible and monstrous entity, as many Colombians perceive it, inspired the idea of designing a giant doll with the face of a masked criminal and placing it next to the building of the Attorney General's Office. Children would deflate this doll using the values that save us from corruption.

The event was a success in terms of press coverage and generated a lot of buzz on social media, aiding the launch of the central campaign called "We All Have to See."