Eclipsar el sol protege tu piel – Asocolderma

Creating a prevention campaign for skin cancer, whose rates are increasing among the young and adult population

To capture attention in the competitive world of health, we designed a teaser campaign announcing "the first artificial solar eclipse in human history." We mobilized influencers to release the news, supposedly from a reputable astronomical institute. This garnered the interest of journalists who were invited to the Bogotá District Planetarium for a press conference where the supposed artificial eclipse would be revealed. However, what was shown was a video (with a humorous tone) explaining the campaign concept, followed by experts from Asocolderma revealing the skin cancer statistics in the country.

A very striking press coverage, with an impact on Asocolderma's social media. Additionally, the campaign was awarded at the prestigious WINA Awards in the Public Relations Impact category.