Expovinos – Grupo Éxito

Grupo Éxito annually holds the largest wine fair targeting end customers, aiming to grab attention and make headlines in the media with the theme.

Delving into the fair, getting firsthand knowledge of the central themes, approaches that might be interesting for the media, identifying trends, and defining expert spokespersons. At the end of the research, we can offer a 'Theme Tasting' to journalists where they can choose the topic they prefer or one that aligns with the topics they cover.

For 16 years, we have supported with Press and PR strategy, witnessing year-on-year growth in results. During the pre-launch event, which is a media luncheon with the presence of the GE president, we are consistently joined by directors and editors from various media outlets. In 2023 alone, we achieved over $5 billion pesos in press coverage.