Partido por la vida – Liga contra el cancer

Creating a high-impact communication campaign to disseminate the message of breast cancer prevention and early detection. Achieving media and influencer engagement and commitment to the issue.

We created the "Soccer for Life" event, bringing together breast cancer survivors and celebrities. The intention was to sensitize men (husbands, boyfriends, sons, etc.) through soccer, so they would influence the women in their environment to undergo exams and visit the doctor.

Extensive media coverage throughout the 10 years of the event. Participation and commitment from celebrities (singers, actresses, athletes, presenters, and sports commentators). Active participation from the First Lady of the Nation on various occasions.