Mujeres que hacen historia – Yanbal

Turning the Yanbal businesswomen's convention into an attractive event for the media.

Taking advantage of the convention being held in Santa Marta and the commemoration of Colombia's bicentennial of Independence in 2010, we organized a runway show called "Yanbal Runway 2010, Women Making History." It featured a collection inspired by the women of the bicentennial, designed by Hernán Zajar.

Attendance and coverage by Colombia's most prominent media outlets were achieved. Extensive features and television segments discussing the collection and makeup trends were secured. The powerful concept of "women making history" was seamlessly united with Yanbal's women.