STORY EMOTION

STORY EMOTION

WHAT IS STORY EMOTION?

  • An agency specialized in corporate narrative and storytelling strategies.

  • We apply innovative narrative techniques to generate additional value for your brand and product/service.

  • We work in three main areas:
  1.   Strategic Narrative
  2.   Storytelling and Storydoing Strategies
  3.   Narrative Coaching.

WHAT CAN WE DO FOR YOUR BRAND??

01

Differentiate it from the competition through a powerful and inspiring narrative that engages its audiences. The narrative is the heart of your brand and the strategic North for your communications. An original and coherent narrative makes it unique in any market.

IT INCLUDES

  •  A workshop for the construction of a corporate narrative, with leaders of the organization.
  •  The design of the brand's narrative manual, with an umbrella concept and bullet points of the defined story.
  •  The “Babel” workshop to explain the narrative to the strategic areas defined by the client, so that the entire organization speaks the same “narrative language”.

02

Develop specific strategies or actions with a storytelling approach: use all the dramaturgy tools to build stories about your products, which make the customer fall in love (engagementDevelop specific strategies or actions with a storytelling approach: use all the dramaturgy tools to build stories about your products, which make the customer fall in love (engagement) and increase brand positioning.

IT INCLUDES

  • Digital content for networks.
  • Digital commercials.
  • Documentary videos with emotional stories.
  • Marketing and press pieces.
  • Other narrative actions, according to the client's needs.

03

Strategies for the change of mentality and culture with a storydoing. approach. It is not just telling a story to our audience (as in storytelling), but getting our audience to live, feel and act within the story that is proposed to them, to achieve a deeper emotional transformation and motivate a change in cultural behavior. This is a very innovative technique and is ideal for projects or social issues.

IT INCLUDES

  • Community and cultural activities with strategic communication focus.
  • Social experiments with effective participation of people.
  • Circuses, theatrical experiences and fairs with an emotional tone.
  • Always with a story at the center of the action. The target audience is not a spectator, it is an essential part of the narrative.
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